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Guerilla Marketing, "Marketing Under the Radar"

Wednesday, May 14, 2008 from 8:30 AM - 11:30 AM (PT)

Coeur d'Alene, ID

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Ticket Information
Ticket Type Sales End Price Fee Quantity
Chamber Member Ended $32.00 $0.99 N/A
Group of Four (same business) Ended $100.00 $2.50 N/A
Non-Member Ended $49.00 $1.23 N/A
Event Details

 Daniel Thorpe

Marketing in 2008 is kind of like warfare in 2008.  The situations and strategies bear no resemblance to those of 20 years ago.  Traditional "big budget" campaigns are not a guarantee of success for large businesses.  For small to mid-size clients, even getting seen through traditional channels is a near impossibility.  Among the elements of this presentation:

  •  Difficulties in utilizing traditional marketing methods in 2008.

  • The need for instantaneous strategizing

  • Strategies for developing media strategies on the fly

  • Case studies of successful guerilla campaigns

  • Viral and web media strategies

  • Giving up the "search for cool."  (Don't try to be cool.  Just be yourself.)

The Coeur d’Alene Chamber Business Development Committee is pleased to present Daniel Thorpe, President of Boom Creative for a seminar on Guerilla Marketing, "Marketing Under the Radar." We invite you to join us for this event on May 14th from 8:30 a.m. - 11:30 a.m. at the Coeur d’Alene Resort. The cost is $32 per person for Chamber Members or $100 for a group of four people from the same business.  For more information, contact Toni Sayler at 415-0112.

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Contact Coeur d'Alene Chamber of Commerce for event and ticket information.